The scale of Phase I of the 139th Canton Fair reached a new high, with an exhibition area of 1.55 million square meters, a total of 75,700 booths, and over 32,000 exhibitors. Among them, the proportion of high‑quality enterprises recognized as high‑tech, "Specialized and Sophisticated" (Zhuan Jing Te Xin), or similar designations increased significantly. This phase featured five thematic forums and multiple industry seminars, closely addressing cutting‑edge topics such as green energy storage, brand cultivation, and cross‑border trade, helping enterprises identify market trends, expand their reach, and drive innovation. These themes closely align with Guangdong Pin Xiaoman's strategic focus on brand management and promoting Chinese tea globally, which was also the core reason for the company's participation.
As a comprehensive enterprise specializing in tea brand operations, supply chain integration, and cultural dissemination, Guangdong Pin Xiaoman Brand Management Co., Ltd. has deep roots in the tea industry. With the brand essence of "Small but Full, Artisan Spirit in Every Leaf," the company focuses on the brand building and international promotion of high‑quality Chinese tea. Its business covers full‑chain services including tea brand planning, product development, supply chain management, and cross‑border trade matchmaking, committed to bringing the charm of Chinese tea and oriental aesthetics to global markets through standardized and branded pathways. Its invitation to attend the Phase I seminar of the Canton Fair is not only recognition of the company's brand operation strength but also a crucial opportunity to connect with global resources and clarify its direction for going global.
The Phase I seminars at this Canton Fair revolved around three core themes:
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"Strategies for traditional industries to take brands global against the backdrop of high‑quality foreign trade development,"
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"New pathways for cross‑border tea trade enabled by digital intelligence," and
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"International innovation of Chinese tea brands under the green consumption trend."
The seminars brought together domestic and international tea industry experts, representatives of cross‑border e‑commerce platforms, experienced buyers, and heads of outstanding tea enterprises. Through keynote speeches, roundtable forums, and case studies, participants exchanged vibrant ideas and shared practical experiences.
During the seminars, a representative of Guangdong Pin Xiaoman shared insights on the theme "International positioning of tea brands and cultural empowerment," drawing on the company's practical experience in brand building, product innovation, and cross‑border expansion. The representative noted that global tea consumption is currently upgrading toward health, quality, and convenience, with growing demand in the premium tea market. Chinese tea enterprises are transitioning from "raw material exports" to "brand exports," presenting both opportunities and challenges. As a barometer and bellwether of China's foreign trade, the Canton Fair not only offers a window for companies to showcase their brands but also, through platforms like the seminars, enables enterprises to accurately grasp global market trends and learn advanced brand operation and cross‑border trade practices.
In the session on green consumption trends, Guangdong Pin Xiaoman shared its practices in integrating green and low‑carbon concepts into product development—from green sourcing of tea leaves, to energy saving and emission reduction in production and processing, to eco‑friendly innovations in packaging design. The company integrates green development throughout its entire chain, aligning closely with this Canton Fair's focus on green and low‑carbon themes and promoting the green transformation of foreign trade. These efforts were widely recognized by participating experts and merchants.
During the seminar period, Guangdong Pin Xiaoman engaged in in‑depth exchanges with buyers from the Middle East, Europe, Southeast Asia, and other regions, as well as cross‑border e‑commerce platform representatives and industry experts. The company reached preliminary consensus on cooperation in areas such as customized tea branding, overseas channel development, and cultural IP export. At the same time, leveraging the seminar, the company absorbed advanced industry experience, further clarified its brand internationalization roadmap, and confirmed its future focus on the premium tea market. By tailoring brand solutions to the consumption preferences of different target markets, it aims to deeply integrate Chinese tea culture with brand identity and enhance the global influence of Chinese tea brands.
It is reported that the Phase I seminars of the 139th Canton Fair not only provided a platform for enterprises to exchange and cooperate but also conveyed new signals for high‑quality foreign trade development, helping traditional tea industries break through bottlenecks and achieve transformation and upgrading. As a practitioner of Chinese tea brand internationalization, Guangdong Pin Xiaoman's participation in this event demonstrated the company's brand strength and development philosophy while leveraging the Canton Fair's platform advantages to connect with global resources and build consensus on future growth.
Looking ahead, Guangdong Pin Xiaoman Brand Management Co., Ltd. will take the Phase I seminar of this Canton Fair as an opportunity to integrate industry resources, optimize brand strategies, deepen digital and intelligent cross‑border deployments, uphold green development concepts, and use culture as a bond and quality as a foundation. The company will continue to drive the internationalization of Chinese tea brands, allowing the oriental charm of tea to cross mountains and seas, shine anew in global markets, and write a new chapter for Chinese tea brands going global.
