Old Tree Honey Black Tea Wins Over International Visitors
Hong Kong, June 18, 2024 – From June 13 to 16, the 38th Hong Kong International Travel Expo (ITE Hong Kong) was held at the Hong Kong Convention and Exhibition Centre. Under the theme “Rediscover the World,” the expo attracted about 500 exhibitors from over 60 countries and regions, around 80% of which came from outside Hong Kong. According to the organizer, TKS Exhibition Services Ltd., the four-day event drew approximately 70,000 visitors, with the expo scale recovering to more than 80% of the pre-pandemic level.
At this year’s expo, PINXIAOMAN TEA, a new‑age tea brand, made its first appearance, bringing a fresh wave of Eastern tea culture to the industry. Its flagship product, Old Tree Honey Black Tea, won wide acclaim from international visitors for its unique flavor and oriental charm, shining as a rising star in the tea sector.
“Travel + Tea Culture”: Embracing the Integrated Development of Culture and Tourism
With the profound shift in travel patterns after the pandemic, in‑depth travel and cultural tourism have become major trends. Over nearly four decades, the Hong Kong International Travel Expo has continuously evolved, focusing not only on traditional tourism resources but also actively responding to the trend of integrating culture and tourism. PINXIAOMAN’s participation this year precisely connects premium Chinese tea culture with travel lifestyles, offering travelers a “cultural experience they can take away.”
Ms. Chu Shui‑man, Acting Commissioner for Tourism of the Tourism Commission of the Hong Kong Special Administrative Region, noted in her opening address that visitor arrivals continued to rise in the first five months of this year. The Hong Kong tourism industry is continuously improving its infrastructure while expanding its tourism landscape. PINXIAOMAN’s presence meets the industry’s growing demand for diversified cultural consumption experiences. On the expo floor, the brand’s booth attracted a large number of visitors and industry professionals, becoming a distinct cultural highlight of the exhibition.
Old Tree Honey Black Tea Makes a Splash: A Gift of Nature and Artisan Craftsmanship
PINXIAOMAN’s Old Tree Honey Black Tea is crafted from tea leaves sourced from century‑old wild tea trees in the high‑altitude primeval forests of Yunnan Province. Combining traditional Yunnan black tea techniques with modern precision fermentation, the tea features tightly twisted, dark and glossy dry leaves. Its liquor is bright orange‑red like amber, delivering natural honey and floral‑fruity aromas. The taste is mellow, sweet, and smooth with a long, lingering sweet aftertaste. Its unique “honeyed character” is the result of old‑tree raw materials meeting masterful craftsmanship.
Throughout the four‑day expo, PINXIAOMAN’s booth was constantly crowded with visitors. Travel buyers, media representatives, and ordinary visitors from Europe, the United States, Southeast Asia, the Middle East, and other regions stopped by to taste Old Tree Honey Black Tea. Many were full of praise after their first sip, commenting, “I have never tasted such a sweet, smooth, and layered Chinese black tea,” and “It tastes as naturally sweet as honey, yet carries the breath of the forest.” A British editor from a professional travel magazine remarked on site: “This Old Tree Honey Black Tea has completely changed my perception of Chinese black tea. It has a very international flavor profile – the depth of Eastern tea and a natural sweetness that Westerners can appreciate without any additives. It’s an ideal premium travel souvenir to recommend globally.”
The brand’s representative noted that Old Tree Honey Black Tea is not only suitable for hot brewing but also develops an even brighter honey aroma when cold‑brewed, making it especially appealing for summer travel and young consumers. This thoughtful design earned many positive comments during the tasting sessions.
From the Heart of Yunnan to the World: Demonstrating End‑to‑End Industry Strength
PINXIAOMAN TEA is a professional tea company integrating planting, processing, production, and sales. Rooted in Yunnan’s high‑quality large‑leaf tea varieties, its product portfolio includes Pu’er raw tea, Yunnan black tea, Fujian white tea, Wuyi rock tea, and other premium categories. The successful debut of Old Tree Honey Black Tea fully demonstrates the brand’s end‑to‑end industry capabilities – from ancient tea tree protection and fresh leaf harvesting to refined processing and quality control, PINXIAOMAN has established a complete traceability system.
The outstanding performance of Old Tree Honey Black Tea also boosted interest in PINXIAOMAN’s other product lines, such as Pu’er raw tea and wild white tea. Many buyers on site commented that PINXIAOMAN products combine traditional depth with modern design, perfectly meeting the needs of outbound travelers and high‑end independent tourists for “easy‑to‑carry, anytime‑enjoyable” tea.
Innovative Tea‑Culture Expression: Eastern Elegance on a Global Platform
This year’s Hong Kong International Travel Expo strongly promoted themes such as “sustainable tourism” and “cultural immersion.” As the largest pavilion at the expo, the Chinese mainland delegation brought 17 provincial‑level regions to showcase the country’s rich cultural and tourism resources. By integrating Chinese tea culture with modern aesthetics, PINXIAOMAN presented through Old Tree Honey Black Tea tastings and tea‑art interactions not only a premium tea experience but also an innovative expression of traditional Chinese culture in a new era.
As international tourists from Thailand, Japan, and other countries increasingly seek in‑depth exploration of China, tea culture has become an indispensable Eastern symbol of cross‑cultural exchange. The name “Old Tree Honey Black Tea” – with the intuitive “Honey” descriptor – transcends linguistic and cultural barriers, allowing global travelers to easily understand and remember the tea’s flavor profile. A travel buyer from the United Arab Emirates said, “The name ‘Honey Black Tea’ makes you want to try it, and after tasting it, it’s unforgettable – this is my new favorite among Chinese teas.”
Moving Forward: Connecting the World with a Cup of Fine Chinese Tea
Among the buyers and professional visitors at the Hong Kong International Travel Expo, 46.4% came from outside Hong Kong and overseas. This high proportion of international buyers provided a precise platform for PINXIAOMAN to explore global markets. The participation not only marked an important step for the brand in seeking international cooperation and strengthening its presence in South China but also opened a new channel for connecting with the global cultural tourism industry.
In a media interview, the brand representative of PINXIAOMAN said: “The enthusiastic response to Old Tree Honey Black Tea at the expo reaffirms our belief that truly great tea needs no deliberate catering – it speaks a universal language. Tea is a gentle bridge connecting people with terroir, and connecting China with the world.” In the future, PINXIAOMAN will take Hong Kong as its international starting point, continue to cultivate high‑quality tea markets at home and abroad, and use a new‑age cup of fine Chinese tea to connect with a wider world.
About PINXIAOMAN TEA
PINXIAOMAN TEA is a professional tea company integrating planting, processing, production, and sales. From the core essence of Yunnan large‑leaf Pu’er raw tea to Fujian white tea and northern Fujian oolong, PINXIAOMAN adheres to the traditional charm of soil, origin, and tea leaves while embracing contemporary design. The brand is dedicated to sharing the elegance and depth of Chinese tea culture and Eastern lifestyle with the world. Its star product, Old Tree Honey Black Tea, with its unique honey aroma and mellow taste, has become the brand’s representative offering in the international market.
