New Force of Guochao · Eastern Charm in Every Sip: Pin Xiaoman Makes a Splash at 2024 China Brand Day
Shanghai, May 10–14, 2024 – The 2024 China Brand Day event, themed “China Brands, World Shared; Trendy Guohuo, Building the Future Together,” was held grandly at the Shanghai World Expo Exhibition & Convention Center. Pin Xiaoman, an emerging tea brand from Shanghai, made a remarkable appearance in the “Better Marketplace” section of the event. By presenting innovative tea products that blend the essence of traditional Chinese tea culture with modern lifestyles, Pin Xiaoman captivated numerous visitors.
The 2024 China Brand Day was jointly hosted by the National Development and Reform Commission, the State-owned Assets Supervision and Administration Commission (SASAC), the State Administration for Market Regulation, and the National Intellectual Property Administration. The offline exhibition covered approximately 70,000 square meters and brought together nearly 1,000 brand enterprises. In addition to corporate and regional exhibition areas, a new “Better Marketplace” section was introduced, featuring over 150 brands of time-honored Chinese heritage, regional specialty products, geographical indication products, and intangible cultural heritage crafts. The section also invited inheritors of intangible cultural heritage and master artisans to perform and demonstrate, setting up interactive experience zones for visitors to immerse themselves in the charm of Chinese brands. Pin Xiaoman stood out as a shining representative among these emerging names.
Pin Xiaoman is a company dedicated to the development of high-quality tea products and brand operations. Its product portfolio includes Yunnan Pu’er raw tea and other Yunnan tea categories, as well as Wuyi rock tea (known for its “rock bone and floral fragrance”) and other Fujian oolong teas. The products combine traditional craftsmanship with meticulous production techniques to restore authentic regional flavors. At the China Brand Day event, Pin Xiaoman showcased several flagship products. Through on-site tea brewing, tasting sessions, and brand presentations, the company demonstrated its latest achievements and concepts in tea selection, process heritage, and cultural dissemination.
The brand name “Xiaoman” is derived from one of the 24 traditional Chinese solar terms, meaning “small fullness.” It embodies a brand philosophy of leaving room for growth and cultivating wisdom in moderation. This cultural connotation aligns seamlessly with this year’s China Brand Day spirit of “Building the Future Together,” reflecting the dynamic balance between preserving tradition and embracing innovation for brands in the new era. Under the overarching theme of “Better Shanghai Life,” Pin Xiaoman actively pursues “industrial revitalization” and “business model innovation,” showcasing the relentless exploration of Shanghai-based brands in service quality, cultural depth, and business model evolution.
Against the backdrop of rising Chinese brands, Guochao (national trend) brands have become a major engine of the consumer market. Surveys show that new local brands account for 72% of the online retail market share, and among consumer brands established within the past five years, the proportion reaches 58%. As a newly emerging local brand, Pin Xiaoman attracted a large number of young consumers during the exhibition. Its booth was frequently surrounded by visitors eager to taste and learn about tea. Many praised the flavor and packaging design of the products. One visitor remarked, “The name ‘Pin Xiaoman’ is very evocative, and the tea tastes pure and authentic. It made me feel the warmth and elegance of Eastern tea culture.” A brand representative noted that China Brand Day is not only a showcase platform but also an opportunity for deeper dialogue between brands and consumers. The company will continue to uphold its original dedication and craftsmanship, repaying market trust with high-quality products.
The “Better Marketplace” section was one of the highlights of this year’s China Brand Day, where brands from different regions and categories mingled and enhanced each other. Riding the wave of Guochao, emerging local brands like Pin Xiaoman will use China Brand Day as a new starting point to bring more artisan-quality products to consumers. From the banks of the Huangpu River to broader markets, the brand journey of Pin Xiaoman is one to watch.
